Download Be a Brilliant Business Writer: Write Well, Write Fast, and by Jane Curry PDF

By Jane Curry

ISBN-10: 158008222X

ISBN-13: 9781580082228

Leverage the ability of powerful writing Be a super company author delivers instruments for studying the paintings of persuasive writing in each rfile you create, from e-mail and buyer letters to reviews and shows. Jane Curry and Diana younger will assist you show your message with readability and gear, bring up your productiveness by way of decreasing rewrites, and supply simply the suitable tone for navigating the minefield of workplace politics. With its shrewdpermanent, savvy suggestion, Be an excellent enterprise author may also help you write to spice up the base line, win expert accolades, and achieve higher task defense.

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Extra info for Be a Brilliant Business Writer: Write Well, Write Fast, and Whip the Competition

Example text

The most common mistake is a Re: line that doesn’t tell you enough about the message—either because it’s overly general or overly specific. m. briefing for all analysts with Mr. Marks Re: Please return Product Opinion Survey by Friday, April 13 Re: Update on resolved problems with account LC32456 2. Use headings and subheadings to make your logic and judgments clear at a glance Most of you are probably already using headings in some of your documents to help your readers: See your key ideas without effort so they don’t miss anything important Find what interests them, since no one is interested in everything you have to say and no one has time to read everything he or she should read Gain some control over where they spend their time.

Lucia No emotionally healthy person will read past the phrase “multiple regression analysis” unless threatened with a hog-stunner. Think of it this way: if you begin any document with a series of details strung together like cheap plastic beads, you’ll cheapen your ideas, and readers will know you shop for meaning at the intellectual equivalent of Wal-Mart. Let your first sentence shine by immediately making clear why readers need to keep reading. Revision—email with clear topic sentence and without irrelevant coma-inducing details Re: Recommendation for addressing assessment of new training initiative Dear Tony, I have a solution for addressing the issues raised last week about our new Training Initiative.

Reassure clients you understand their needs and challenges—whether time constraints, budget issues, complex economic challenges, or whatever. Avoid sending out client letters or emails that are so general you could send them to any client, with only a name change; you’ll recognize these communications because the topics discussed could potentially apply to the entire universe of customers, both known and unknown. Present your firm’s qualifications without pretense. Your readers are not really interested in how big your firm is, how many awards your CEO has received, or how many collective years of experience you have.

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Be a Brilliant Business Writer: Write Well, Write Fast, and Whip the Competition by Jane Curry


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